Planning to Sell
It is important to set out in writing the reasons that are motivating you to sell your current home. You might ask yourself, "Why am I selling my home and what do I expect to accomplish?" If you have a growing family and you need more space you may be under less pressure to get your house ready to sell than if you were, let's say, moving to a new city due to career opportunity.
Explore your short and long term goals and decide how selling your house fits into those goals. I will help you identify all of the variables within your individual goals and how best to achieve them in our local real estate market. I will apply all of my local knowledge to your particular needs and goals and then help you set a realistic time frame for the process. This will help you to establish a time management path for selling your home and finding your new Dream Home.
Fair Market Value
Your next objective is to consult with me, your real estate agent to determine the best possible selling price of your home. I will help you determine the state of our local market, the condition of your home, and show you sales of comparable homes in your neighborhood. I will then create a comparative market analysis by taking into consideration the type of market you are in and recent sales of area properties. Then we will be able to determine a fair market value that will help sell your home within your desired time frame.
Often, it can be hard for you, as a seller, to maintain objectivity, so remember to be reasonable about the price you set. You will always be better off setting a fair market value than setting your price high expecting that someone will come along and be willing to pay that inflated price. Do not use old logic that you will take a lower price when a prospective buyer is found, be objective and fair when you price the home and you will be far likely to receive better quicker offers avoiding having your home set on the market. If your home stays on the market too long because it was overpriced, potential buyers may think that something is wrong with it and you may end up selling it for less than what you could have gotten had you started out with your asking price based on a fair market analysis.
Prepare Your Home
It‘s time to get your home in "showing and selling" condition. Most of us don’‘t keep our homes in the condition it would need to be in to sell. Over the years those boxes in the corner of the garage just seem to multiply in some inconceivable way on their own. Things have broken that we just have never gotten around to fixing and some things have just plain worn out. We just accept the fact that they will always be this way. It is this frame of mind that you have to break out of in order to get your home ready to show. How your home looks will have an immense impact on how quickly it sells and whether or not you get full market value for it.
First impressions are very important and you only get to make one. I will help you to make a great first impression because I am out there interacting in the marketplace every day, so I can assist you in approaching your home from the buyer's standpoint. What needs to be changed to make a good first impression? This may mean that all you do is prune the trees and shrubs. On the other hand, it may mean that you completely repaint the house, inside and out. Do a "curb to door" check. Give the potential buyers a clear path to enter the home. The fewer obstacles between the buyer and the true appeal of your home the better. Keep in mind that over time we become accustomed to our surroundings. What's normal for you may be detrimental to the buyer.
Make your home look as spacious as possible. Organize your closets and kitchen cabinets, and if you have things stored in the attic or basement, make sure they are presentable. If you are showing during the day, pull back your curtains and drapes to show how bright and cheery your home is. If you are showing at night, turn on all of the lights to create a warm and welcoming environment for the prospective buyers. A home that is marked with your personality and style will be much easier to sell.
Now that your home is ready, it’s time to put it up the For Sale Sign and market it. We will establish a marketing plan, or strategy and we will then work our plan. I will expose your home to the most potential buyers possible by using our marketing plan this will bring in not only the most buyers, but also the most qualified buyers, to your doorstep. There are many different ways to get the word out there that your home is for sale. A yard sign, flyers, virtual tours and direct marketing are just a few of the many options available. If you are in a buyer's market we will have to be extra careful when developing our plan. We do not want your home to sit with no one showing interest. You and I will structure our marketing strategy so that the first 3-6 weeks that your home is on the market will be the busiest.